Keeping Up With Instagram’s Algorithm in 2020

Sakshee Sunil Sarrawgi
The Startup
Published in
5 min readSep 13, 2020

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The Instagram algorithm determines exactly which posts people see on their timelines, every time they open the app. After its latest updates, many users have seen a significant drop in engagement levels. The algorithm is powered through machine learning and is continuously changing based on new data it receives.

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Sakshee Sunil Sarrawgi
The Startup

Marketing strategist, writer and feminist with a flair for detail, a knack for storytelling and a hint of humour.